Marketeer is Hong Kong’s first data-driven food image recognition mobile app dedicated to helping EMs overcome the language barrier and learn about their food in real-time. With the help of this app, EMs can enjoy a greater choice of healthy food at cheaper prices while developing ties with other social groups and a sense of belonging to the community. Putting state-of-the-art visual recognising technology to social use and using food as the bridge, Marketeer is connecting people of different ethnic groups in the community.