The venture proposes to set up an online platform which connects low-income local farmers with consumers to facilitate direct sales. The platform offers a comprehensive selection of fresh and safe agricultural products at affordable prices to consumers, and at the same time widens the sales channel of local farmers.

The “team purchase” model will enable the consumers to invite friends and families to purchase the agricultural products together and thus enjoy a more attractive price and save the transportation cost.

The venture will also create job opportunities for housewives who will be employed to collect and deliver agricultural products from the farms to households.